Volkana's exclusive method
PRIME: five stages to turn market into revenue
A process designed for long sales cycles, committee decisions and sales teams that need predictability.
The
PRIME B2B Method
Strategy, data and multichannel execution for your growth in the B2B market
Five connected stages linking market intelligence, relationships and multichannel execution to measurable results, from mapping the buying committee to expanding accounts.
Click each slice of the wheel to see what happens in the stage, which deliverables you get and how we measure progress. The stages are not isolated phases: they run in a continuous cycle, feeding the next one with real market, campaign and sales data.
- Continuous cycle: each round refines ICP, message and channels.
- Biweekly data reviews with marketing and sales.
- Goals per stage: pipeline generated, cost per opportunity and revenue.
Stage 1 of 5 · P
Profile Mapping
We start by defining the ICP and benchmarking competitors to understand where your brand stands in the market. This diagnosis guides branding and supports the whole strategy.
- Ideal profile (ICP) & persona
- Competitive & offer analysis
- Market positioning
Technologies and platforms we operate
A media, data, automation and content stack integrated with your sales operation.
- Google Ads
- Google Analytics 4
- Meta Ads
CRM & Automation
HubSpot
Ahrefs- WordPress
- Zapier
- Applied AI
- Figma
- Canva
- Notion